“Mom, do we have enough money to buy this?”
“This” was a $5 set of Pokemon cards. After sheepishly looking around Target to see who might have heard him, I grimaced at what I had been inadvertently teaching. Instead of my son asking, “How can I earn these cards?”, he asked, “Do we have enough?” The difference between the two questions is subtle, but significant. In the first question, the assumption is that money is a non-issue: it’s about HOW, an action that can be taken. The power is in action. The second question assumes that there is no action needed on the asker’s part; there either is or is not enough. The asker has no power.
Entrepreneurs do the same thing.
You may have watched Friend 1 join a direct sales company, ready to rocket to the top only to fail a few months later. You may have also seen Friend 2 join the same company and do well, perhaps even reach the top paying ranks for that same company.
What’s the difference between the two?
Friend 1 joins a direct sales business because she is short on money. This will help her pay off bills, own a fancy car, take a vacation. When someone joins her team, she talks of the money that this person will bring in. When she has a good sales day, she talks about the profits to anyone who will listen. Then, when the team is not selling enough, she feels like she has no power over the money she will make. (I have overheard, “If only my team would do something…” )
Friend 2 joins the same business and has stunning success. Her product is one part of her whole person. Maybe she sells essential oils, loves to talk on healthy living, and shares with others how to cook with whole foods. Or maybe her product, a cosmetics line, is part of her passion for the artistry of hair, fashion, and cosmetics. Whatever it is, people flock to her business because she isn’t “selling” anything. She is sharing from her heart. She posts educational information about her passion on her social media platforms. Her business is beautiful–and profitable–because she doesn’t worry about something so minor as how much one sale means to her paycheck; she instead wants people to make lifestyle changes that may or may not include her product. Money is a non-issue; it’s about HOW, an action that can be taken.
I’m your consumer, and I am watching you. Listening to you. Reading your Facebook posts. When you talk only about money, you will attract some…the ones that can’t see beyond that either. If you are stuck in the “money” part of your business, you will find that only those who also have money issues gravitate to you. I am not saying that it’s not important to feed your kids. It’s a great reason to start a business! But imagine that the bills are paid, the kids fed. You are comfortable. Are you still passionate enough about what you do to continue to do it, even if you won the lottery?
[tweetthis]Are you passionate enough about what you do to do it even if you won the lottery?[/tweetthis]
Because when you talk about your passion, I can see that, too. Whether you start a direct sales business, a restaurant, or a consulting firm, start it because you love it. Because cosmetics has been a passion since you were a child, or cooking for others comes so naturally for you, or helping others succeed brings you great joy (that’s mine!). If you start any of these ventures because of only the money you can earn, you will soon resent the business, dread working it, and, eventually, fail.
Ironically, knowing that it’s not about the money will often result in the abundance of money in your business.
Choose what you do from your interests. From your passion. From a “How can I?” perspective.
To your success.
My next post will be called “Raise Your Prices!” So, if it’s not about the money, how can I write such a post? Subscribe here to find out.